• Oct 26, 2025

New Course Launch: Introduction to Capital Device Sales — Master the Strategy That Sets Top Reps Apart

  • Wendy Walker
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Master capital device sales with this new course. Learn strategy, stakeholder alignment, and deal execution to stand out in interviews.

  • Aug 14, 2025

Sheath Sizes, Guide Compatibility, and Fluoro 101: What Every New Cath Lab Rep Should Know

  • Wendy Walker
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If you're new to cath lab sales, you’ve probably heard terms like “6 French sheath,” “fluoro time,” or “guide catheter compatibility” and nodded along—without really understanding what they meant.

  • Aug 7, 2025

Understanding the Cath Lab: Devices, Team Roles, and Common Procedures

  • Wendy Walker
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If you're breaking into cardiovascular device sales, you need more than just product knowledge—you need to understand the environment you’re selling into. The cardiac catheterization lab, or cath lab, is where diagnostic and interventional procedures take place for patients with heart disease and vascular conditions.

  • Jul 31, 2025

Understanding the Hospital Buying Process: A Medical Device Rep’s Guide to IDNs, GPOs, and Service Contracts

  • Wendy Walker
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Getting your product into a hospital isn’t just about clinical preference—it’s about navigating a system of purchasing controls, contractual obligations, and approval pathways that most new reps aren’t trained to understand.

  • Jun 30, 2025

The Realities of Medical Device Sales: Beyond the TikToks and Highlight Reels

  • Wendy Walker
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If you’ve spent any time on social media lately, especially TikTok, you’ve probably come across a wave of videos showcasing “a day in the life” of medical device reps.

  • Jun 16, 2025

What Physicians Hate About Sales Reps (and How to Avoid It)

  • Wendy Walker
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In medical device sales, your success depends on building real trust with your physicians. But too often, reps unknowingly sabotage relationships by repeating the same off-putting behaviors.

  • Jun 9, 2025

Capital vs Disposable Medical Sales — What’s the Difference and Which Pays More?

  • Wendy Walker
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If you're new to medical device sales or considering your next move, one of the biggest career-defining decisions is whether to pursue capital equipment or disposable product sales.

  • May 27, 2025

What Is the VAC (Value Analysis Committee) and How to Get a Product Approved

  • Wendy Walker
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If you’ve ever wondered why getting a new medical device into a hospital takes so long—or why a physician’s support alone isn’t enough—then you’ve likely encountered the VAC.

  • May 20, 2025

The Future of Surgical Robotics: Which Medical Specialties Will Lead the Next Wave of Innovation?

Robotic surgery is expanding into new specialties like EP, neuro, and cardiovascular interventions. Explore which fields are next and the companies driving disruption — plus, tell us if you want Device University to launch a robotics module.

  • May 12, 2025

What’s the Difference Between Pharma Sales and Medical Device Sales?

  • Wendy Walker
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Pharma or device sales? Compare salary, schedule, training, and career growth. See why more reps are moving into cardiovascular device sales.

  • May 5, 2025

Can Women Succeed in Medical Device Sales?

  • Wendy Walker
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Can women succeed in medical device sales? See how the industry is changing, what the stats say, and how to thrive in cardiovascular specialties.

  • Apr 29, 2025

Is Medical Device Sales Still Worth It in 2025?

  • Wendy Walker
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Is medical device sales still a good career in 2025? See the earning potential, growth trends, and why cardiovascular remains a smart entry path.