Is Medical Device Sales Still Worth It in 2025?

What the Trends Say About the Future of This Competitive Career Path

If you’ve been thinking about breaking into medical device sales, you might be wondering — is it still worth it in 2025?

The answer is: yes, but not in the same way it used to be. The industry is evolving. Some areas are becoming more saturated, while others — like cardiovascular, structural heart, and advanced endovascular therapies — are expanding rapidly and creating new opportunities.

Whether you're a college graduate, healthcare professional, or career switcher, now is the time to understand where the field is headed — and how to position yourself for success.

💰 Earning Potential Is Still Among the Highest in Sales

According to MedReps’ 2024 salary report, the average total compensation for a medical device sales rep remains well over $175,000, with top performers exceeding $300,000+ — especially in capital equipment or complex procedural sales.

While some entry-level roles may start lower, the trajectory is fast for those who can perform and adapt. High clinical knowledge, strong field skills, and strategic account management remain top differentiators.

📉 Commoditized Products Are Losing Margin

Some sectors — like basic surgical instruments or commodity orthopedic hardware — are becoming more price-driven and dependent on GPO/IDN contracts, which can limit rep autonomy and commissions.

If you're exploring this career, look to specialties where:

• Clinical support is still essential

• Reps are considered strategic partners, not just order-takers

• Innovation and growth are driving demand

🔬 Cardiovascular & Endovascular Are Still Expanding

This is one of the most stable and future-proof sectors in device sales.

Growth areas include:

• Transcatheter heart valves and structural heart

• Coronary and peripheral interventions

• Heart failure therapies and hemodynamic monitoring

• Aortic and venous devices

These are procedure-driven specialties where reps support live cases, educate clinicians, and contribute directly to patient outcomes.

⚡ Bonus: Cardiovascular sales roles often involve less on-call work than orthopedic trauma — and offer higher starting pay.

📈 Hiring Is Competitive — But Targeted Training Sets You Apart

While device sales jobs are still highly sought after, the best companies are no longer just hiring “natural salespeople.” They’re looking for clinical-minded reps who can speak the language of healthcare, navigate procedural spaces, and earn trust with physicians.

That’s where specialized training programs come in.

🎓 Get Ahead with the Right Training

At Device University, we focus specifically on cardiovascular and interventional device sales — the fastest-growing, highest-paying sector in the industry.

Our remote learning format helps you build real clinical understanding on your schedule — no fluff, no outdated ortho modules, just the knowledge hiring managers care about.